Come and Get “It”
   How is lawyer marketing and salesmanship similar to eBay? It is the “come and get ‘it’” attitude that most lawyers have regarding their services. But why not? We went to school for at least seven years (three long years of law school) to be able to bill by the hour and make a great income. Some went on to receive an LLM particularly specializing in an area of law. Do we look down our noses at the world because we are so educated? Why don’t people just throw themselves into our offices to have us do the work for them?
The truth is, people generally don’t want to have to deal with an attorney. There are some great services attorneys provide like closing real estate loans and drafting wills, powers of attorney and other estate plans so people can rest easy that their stuff will be taken care of after they are dead and gone. But there are many other services that people don’t want to be associated with. Who wants to hire the services of a criminal defense attorney or a personal injury attorney? I know, Iknow - a criminal or an injured person. But who wants to be a criminal or hurt?
Maybe lawyer marketing needs to be more than “come and get ‘it’.” Ebay’s new commercials that state you can get “it” on eBay show that everything is available - just come to eBay and you can find what you want. Lawyers, a lot of times, tend to treat clients like eBay customers. “You know you want it, come and get it.” What is the “it”? Lawyer marketing should be more than just saying this is what I do, come and get it. I think you have do be more proactive and get involved. Give more than what you promise. Maybe you have to get involved in community activies and show how much you know. Build up the confidence of your potential clients and current clients alike. Maybe this will help change the general perception of attorneys and well as bring in more qualified, top shelf clients.