I’m going to begin a new series on my blog where I discuss a particular search term that was used to find my site through Google, Yahoo!, MSN Live or some other search engine. It is very interesting for me to see how some of my site visitors make it to www.atkinssc.com for tax law advice, and I would have never come up with some of the search terms.
Of course I would like my site to rank very highly for terms such as “offer in compromise” and “installment agreement” or other highly searched terms relating to my IRS tax resolution practice. However, there is research that the “long tail” keywords where there may be thousands and thousands of keywords with only a few visits apiece each month provide more traffic to my site than the two or three “big money” keywords. Another positive for the “long tail” keywords is they are more qualified traffic for my site. For instance, someone may be looking for a payment plan on a credit card debt rather than an IRS liability when they type in “installment agreement” into Google, however if someone types “how do I set up an installment agreement with the IRS” into Google, they are definitely a more qualified visitor to my site, and by more qualified I mean more likely to desire my particular service.
The first installment should be coming around very soon.
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